The Laundress is excited to announce our collaboration with Grammy award-winning artist and Laundress aficionado John Mayer. Together, we’ve created OUT WEST, two products inspired by the American West. Both The Laundress X John Mayer Laundry Detergent and Fabric Fresh will be sold exclusively at The Laundress SoHo flagship store at 199 Prince Street and online at www.thelaundress.com starting September 30. Through our eco-conscious partnership, 50% of the proceeds will benefit the Montana Association of Land Trusts (MALT). A presale of both products will begin on September 14.
Our relationship with John Mayer began with a social media shout out from the musician. Mayer revealed that he was secretly addicted to using The Laundress products to handwash his favorite white t-shirts. He also shared his passion for textiles and commitment to their care, creating the groundwork for a unique partnership. We soon came together to create a collection that celebrates our mutual affection for the laundry experience and the natural spirit and fresh mountain air in Mayer’s home state of Montana. It’s our pleasure to give back by sharing the proceeds from OUT WEST — a line dreamt up and made in the U.S.A — with the land that inspired our collaboration.
See the Snapchat that started it all…
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